Sunday, October 12th

The Great Occasion

COLLECTION NOTES

occasion (oc·ca·sion): a particular time or instance of an event

Image of Alexandra Grecco Wedding Dress

The Great Occasion features an assortment of looks blurring the line between bridal and evening wear, challenging traditional norms and creating pieces for all. As always, each piece is made-to-order, designed for the greatest of occasions, because they are meant to make memories in.

In collaboration with Brooklyn-based illustrator, Hannah Metz, the design team created hand-embroidered embellishments that adorn several garment sin the collection. This imagery features entangled lines and flora reminiscent of Roman grotesques - often referred to as a mysteriously magnificent discovery that influenced artists into the Baroque, Rococo, and Neoclassical eras.

Image of Alexandra Grecco Wedding Dress

We unveiled our new collection at a dreamy evening event at our NYC Flagship. A night of bubbly, dreamy silhouettes, clouds of silk shantung, and swirling silk drapery.

Image of Alexandra Grecco Wedding Dress
Image of Alexandra Grecco Wedding Dress
Image of Alexandra Grecco Wedding Dress
Image of Alexandra Grecco Wedding Dress
Image of Alexandra Grecco Wedding Dress

Production: C.O’Niel Productions | Public Relations: Sofia Bib PR

Photography: Tiana Michele, Natalie Grace Schindler | Set Design: Ruby Elmhirst

Movement Director: Daniel Ojeda | Music: Stephanie Babirak

Collaborating Artist: Hannah Kristina Metz | Calligraphy: Suzy Lee

Jewelry: Grown Brilliance | Hair: Frank Rizzieri, Aveda

Makeup: Marcello Costa | Nails: Shizuka Ishihara