Alexandra Grecco NYC Flagship

We are thrilled to announce that our NYC Flagship is opening this month! This is a milestone we could only dream of when launching the brand ten years ago. We are so very excited to have a retail space of our own, in the heart of Soho, where we can connect with our brides. We are currently booking bridal appointments through the month of October and invite you to be one of the first to shop for your wedding day look in our new space!. Please note that additional dates and accessory appointments will be released shortly.

To celebrate, we’re offering some exciting incentives!

  • Brides who purchase their gown or set of separates between our opening day and Sunday, 11/3 will be entered into a drawing to receive a $2500 reimbursement on their purchase. The winner will be notified by Thursday, 11/7.

  • Between opening day and Sunday, 11/3 we are offering 50% off all rush fees for our brides on a tighter timeline

  • The first ten brides to purchase their gown or set of separates at our Soho Flagship will be invited to a styling cocktail hour with Alexandra and the AG team this fall.

Flagship FAQ

Are appointments required?

Yes, appointments are required. This allows us to give each bride our undivided attention prior to and during their appointment. We understand how special it is to shop for your wedding day, and want to ensure we are able to provide our brides with an unforgettable experience in a welcoming and peaceful environment without interruptions.

How long will my appointment be?

Our private appointments are an hour and 15 minutes of one-on-one time with your dedicated stylist.

Can I bring guests with me?

We are able to accommodate up to 3 guests to join you for your appointment. Whether you desire the support of your loved ones or prefer to come by yourself, our bridal stylists will be there to ensure you feel supported in making a decision that feels right for you. 

When should I start shopping?

Our pieces are made-to-order in NYC in approximately 16-20 weeks depending on the style. We recommend shopping 10-12 months in advance of your wedding to be most comfortable and to allow 3-4 months for alterations. If you are on a tight timeline your stylist can talk you through available rush options prior to your appointment.  

Kindly note that as appointments are limited, we need to prioritize appointments for brides who are shopping 15 months or less from their confirmed wedding date.  We ask that you wait to book with us if your wedding date is not yet confirmed or is 15+ months out in order for us to accommodate brides who may need to shop sooner. 

What is the price range?

Our pieces start around $3,000 and go up to $8,000 with the majority falling between $3,000- $6,000. 

At this time, we will not be offering any discounted sample sale inventory at our Flagship. Please subscribe to our newsletter if you’d like to be notified of any sample sale events that may be added to our calendar in the future.

What size samples are available to try on?

We have a variety of sizes available to try on in our showroom. Most of our samples are an 8 and we have a variety of others ranging from 2-4 and 18-24. Please do not hesitate to reach out if you have questions about sizing on any particular styles. Our sizing is most true to numeric US street sizing. 

What should I wear or bring with me? 

We recommend wearing nude seamless underwear to your appointment. You are welcome to bring shoes, but we will also have a selection on hand for you to use during your appointment. In order to preserve the pristine condition of our samples, we ask that you please refrain from wearing anything that may cause staining or discoloration. We have found that self-tanners, makeup, lotions (especially oily ones), can leave behind significant marks on our pieces and appreciate your help in keeping our samples beautiful. Additionally, we will have a safe place to store any jewelry that may have a tendency of getting caught on or snagging delicate fabrics.

How do I order?

Once you find the perfect style, a 60% deposit is required upon purchase for all made-to-order items. Your remaining balance will be due once your purchase is ready for pick up. 

Is there a cancellation policy?

Yes, we kindly ask that you give us at least 48 hours notice if you need to cancel or reschedule your appointment. Since we can only accommodate a limited number of brides per day, your cooperation allows us to offer an appointment to another bride hoping to book with us. Late cancellations and no-show appointments will result in the forfeiture of the $50 booking fee + a $100 cancelation fee. Thank you for your understanding.

Do you offer alterations?

The Alexandra Grecco Flagship does not offer in-house alterations at this time, but our team will happily provide a list of trusted tailors in Manhattan. Please note that a separate budget should be set aside for alterations, as it is not included in the cost of your purchase with AG.